Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Trainee : Social Media Project Manager
Bayer is moving its global digital transformation journey forward and in this context is strengthening its global presence on Social media platforms. In order to support the Global Digital Manager in defining the strategy across all business segments we are looking for a Social Media Project Manager (trainee). You have the following missions : 1-Support and help define the global social media strategy - Identify customer needs and gaps - Map social media landscape and Key opinion leaders - Select adequate platforms to strengthen thought leadership - Co-define social media strategy with internal stakeholders 2- Activate the approved Social Media strategy - Ensure cross-channel content consistency (website, LinkedIn, Twitter, YouTube) - Define annual communication plan - Coordinate and manage content: gathering, adaptation, broadcast - Provide recommendations and build action plan 3-Implement Social Media monitoring tool (Sprinklr) - Understand performance variations and provide recommendations - Define improving action plans and track implementation - Generate monthly reports, analyze data and share results with key 4-Animate global digital marketing community - Run actions to attract, engage and convert - Support in building and coordinating a global web editorial committee
Who you are
You are in Master level or equivalent qualification in Web marketing, business or communication. You have also previous experience in professional Social Media use and knowledge in following platforms highly appreciated YouTube, Facebook, Twitter, LinkedIn, WeChat, WhatsApp, Sprinklr You have also the following skills : - Fluent in English (working language) – French is a Plus - Analytical with high attention to detail - Excellent organizational and planning skills - Competent use of: Microsoft Word, Excel and Power Point - Knowledge in web analytics tool (Google Analytics) highly appreciated - Curious, willing to learn, like reading and web editing
Location : Lyon Contract : Trainee To be filled : ASAP Terms : 6 months